Complexities of trust building through sociomaterial arrangements of peer-to-peer platforms

Trading on peer-to-peer tourist accommodation platforms requires a sufficient level of trust between individual consumers and service providers. This is often achieved by using mutual consumer–provider evaluations, which are perceived as trustworthy resource for information about upcoming stays. A variety mechanisms metrics used to facilitate building platforms; however, itself being established the platform’s users. study investigates case Airbnb show how arrangements sociomaterial embedded in building. Findings from virtual ethnographic users performed through these arrangements. Based organizational theories sociomateriality, suggests that establishing both attitudes distrust equally important. When arrangement fails, may deteriorate outside platform organization’s control.